Why Drink FreshPure™ Waters

Taste, Purity, Safety | Our Purification Process | Better Than Bottled | Reverse Osmosis or Deionized?

Reverse Osmosis Water
For great taste, try FreshPure™ Reverse Osmosis Water. With trace amounts of minerals, and none of the impurities found in tap water, FreshPure™ RO Water is our most popular drinking water – a taste favorite! It makes a superior cup of coffee or tea.

Our FreshPure™ Waters system pre-filters city water, then forces this filtered water, under very high pressure, through a semi-permeable, reverse osmosis (RO) membrane. RO membranes imitate the ability of human cells to filter out impurities. They work on a molecular level to remove up to 99% of any contaminants and minerals in the water remaining after pre-filtration. The FreshPure™ RO Water then passes through carbon post-filtration in order to enhance its taste. As a final safeguard just prior to dispensing, the water is sterilized by high-intensity ultraviolet light.

Deionized Water
Choose FreshPure™ Deionized Water whenever ultra-pure water is desired. Comparable in purity to distilled water, FreshPure™ DI Water is ideal for cleansing fasts and special diets. FreshPure™ DI Water is truly water and nothing but water!

In the deionization process, water first passes through the pre-filtration and the reverse osmosis systems (above).  It is then filtered through a special deionization medium, which further “polishes” the FreshPure™ RO Water by removing the 1-2% of trace minerals that may remain.  This deionized water can exceed distilled bottled water in its purity. Use FreshPure™ DI Water anywhere you would use distilled water.

Minerals and Drinking Waters
There is much controversy about minerals in our drinking water.  As a species, humans evolved consuming surface water found in streams, rivers and lakes. Surface water is naturally low in minerals.  When humans began to dig deep wells, they tapped into groundwater with a much higher mineral content. These minerals exist in a form and quantity that the body cannot easily absorb.  Consequently, they tend to build up in the organs and tissues, instead of being utilized by the body. FreshPure™ RO Water contains only trace levels of minerals (typically 5-20 ppm), similar to the low levels found in fresh surface water.
Optimally, the minerals needed by the body are obtained from either a diet rich in whole foods, or through food-based supplements. All FreshPure™ Waters systems are located inside reputable natural food stores. We encourage you to contact their knowledgeable associates for more information and for recommendations on how you can improve your diet, health and well-being. The simple step of adding high-quality water back into your diet can help improve your health tremendously.